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Located within in the G. Brint Ryan College Business at the University of North Texas in Sport City USA, the SIP is a project-based laboratory where students, faculty, and practitioners collaborate on innovative solutions to the challenges and opportunities facing sport entertainment entities.

Our partners, clients, and friends innovate across every aspect of the sport and entertainment ecosystems.
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PROJECTS.

Applied competency-based training through projects, cases, boot-camps, and experiential activities. 

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KNOWLEDGE.

Best practices, job- and industry-led insights provided by industry executives and academic experts.

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ANGEL ACADEMY.

Unparalleled access to VCs, investors, executives, thought-leaders, and peers to build network capacity. 

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PROGRAM RANKING.

The SIP ranks the top sport management programs by research output in the field's marquee journals.