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Our Projects & Partners.

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Texas Rangers.

Students researched potential new sponsors in Crypto category for the Texas Rangers. The deliverable was a pitch deck for the identified partner.

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Learfield-IMG College.

Student consulted on client retention strategies for Learfield-IMG College. The deliverable was a retention and activation plan.

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Fieldhouse USA.

Students competed for a bid to organize one-day event at Fieldhouse USA. After the winning bid was chosen, the class worked together to make event reality.

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San Antonio Spurs.

Student explored new fan engagement strategies at arenas throughout the US, and proposed implementation of best practices at Spurs home games.

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Frisco RoughRiders.

Students were on-boarded by the RoughRiders throughout semester and worked in call center to make outbound sales calls for premium services.

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PGA of America.

Students groups were tasked with vetting and identifying potential partners and sponsors for the new  PGA of America HQ in Frisco, TX.

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Topgolf.

Student evaluated digital innovation programs for Topgolf and provided strategic recommendations to be implemented at new locations.

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Pittsburgh Steelers.

Students developed marketing initiatives focused on strengthening the relationship between women and the franchise.  

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Dallas Cowboys.

Students developed training programs for the Dallas Cowboys in the areas of emotional intelligence, on-boarding, employee conflict (among others).

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Dallas Jackals.

Students groups were tasked with vetting and identifying potential jersey (kit) partners for the Dallas Jackals MLR franchise.

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Rebel Ventures.

Students explored strategies to exploit new trends in the NFT market and proposed strategies to capitalize in that space.

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Dallas Mavericks.

Students groups were tasked with researching and proposing a new social media strategy for the franchise in international markets. 

Got a Project?

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