Our Projects & Partners.
Students researched potential new sponsors in Crypto category for the Texas Rangers. The deliverable was a pitch deck for the identified partner.
Student consulted on client retention strategies for Learfield-IMG College. The deliverable was a retention and activation plan.
Students competed for a bid to organize one-day event at Fieldhouse USA. After the winning bid was chosen, the class worked together to make event reality.
San Antonio Spurs.
Student explored new fan engagement strategies at arenas throughout the US, and proposed implementation of best practices at Spurs home games.
Students were on-boarded by the RoughRiders throughout semester and worked in call center to make outbound sales calls for premium services.
PGA of America.
Students groups were tasked with vetting and identifying potential partners and sponsors for the new PGA of America HQ in Frisco, TX.
Student evaluated digital innovation programs for Topgolf and provided strategic recommendations to be implemented at new locations.
Students developed marketing initiatives focused on strengthening the relationship between women and the franchise.
Students developed training programs for the Dallas Cowboys in the areas of emotional intelligence, on-boarding, employee conflict (among others).
Students groups were tasked with vetting and identifying potential jersey (kit) partners for the Dallas Jackals MLR franchise.
Students explored strategies to exploit new trends in the NFT market and proposed strategies to capitalize in that space.
Students groups were tasked with researching and proposing a new social media strategy for the franchise in international markets.