Our Projects & Partners.
Students researched potential new sponsors in Crypto category for the Texas Rangers. The deliverable was a pitch deck for the identified partner.
Student consulted on client retention strategies for Learfield-IMG College. The deliverable was a retention and activation plan.
Students competed for a bid to organize one-day event at Fieldhouse USA. After the winning bid was chosen, the class worked together to make event reality.
Students explored new fan engagement strategies for the Americans based on a franchise name change and team rebrand.
Students were on-boarded by the RoughRiders throughout semester and worked in call center to make outbound sales calls for premium services.
PGA of America.
Students groups were tasked with vetting and identifying potential partners and sponsors for the new PGA of America HQ in Frisco, TX.
Student evaluated digital innovation programs for Topgolf and provided strategic recommendations to be implemented at new locations.
Students developed marketing initiatives focused on strengthening the relationship between women, minorities, and kids to the franchise.
Students developed activation plans and strategies for their new Crypto partner, Blockchain.com. Final deliverables were presented to BC and Cowboys execs.
Students groups were tasked with vetting and identifying potential jersey (kit) partners for the Dallas Jackals MLR franchise.
Students explored strategies to exploit new trends in the diversity and inclusion space and proposed strategies for human capital.
Students groups were tasked with researching and proposing a new partnership strategy for the international market of Madrid, Spain.